Our Take on Sustainability

(a.k.a. why we do things the hard way)

In a world where launching a clothing brand has become as easy as ordering takeout from Turkey, Pakistan, or China, we decided to do the exact opposite. While everyone else is hopping on the Alibaba express, we proudly take the slower (and bumpier) road.

Think of us as the friendly villain in a world of fast fashion. Instead of mass-producing in faraway factories, we either make our products entirely in our own workshop or source high-quality blanks from trusted local suppliers. And yep – we still try to keep our prices competitive, even if we’ve chosen the more complicated path.

Black Label

This is our premium line – the crown jewel of our collection. These pieces take dozens, sometimes hundreds of hours to develop. Led by our head tailor Vojta, the team works through designing cuts, sewing samples, tweaking patterns, and hunting down local (often deadstock) materials to bring each product to life.

It’s as close to fashion design as we’re willing to admit – we won’t call ourselves designers (we’re not that pretentious), but we do make everything ourselves in our little workshop in Prague. And yes, it’s also the priciest part of our collection – but that’s because it’s worth it.

Blue Label

Let’s be real: if we only made Black Label stuff, we’d be out of business in a week.

While we’ve thankfully moved past the days of surviving on printed black tees, it’s still our more affordable pieces that keep the lights on. But we never compromise on quality – we work with the best blanks we can find from local EU-based manufacturers. Tees and hoodies from Portugal, caps from Germany… you get the idea.

Once they land in our workshop, we take over: printing, embroidery, label swaps – all done by our own hands. That’s how we keep full control over the production process – and honestly, that’s the part we love the most.

Lost & Found

This one’s not out yet, but we’re too excited to stay quiet. Lost & Found is our upcycled collection, made from old fabrics, forgotten materials, and secondhand finds. Every piece is a one-of-one, handmade in our workshop by Vojta and his trusty crew.

It’s our love letter to sustainable, local production – slower, messier, more time-consuming… but totally worth it. Especially when the alternative is mass production under shady conditions on the other side of the world. We’ll take the scenic route, thanks.